EST. 2024 — HAARLEM

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We Don't Just
Run Campaigns.

We Build Influence.

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Everyone's Moving.

But Who's Actually Going Somewhere?

WE BUILD MOVEMENT

MUNK MEDIA — Influencer Marketing That Moves Culture

Creators move culture.

Influence is earned, not bought.

We don't chase attention. We become impossible to ignore.

Good work travels. Great work spreads.

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Influence is more than attention.

It's the ability to move people.

Creators first.

Culture always.

Influence that lasts.

— Matisse Unkel, Founder

OUR DNA

What Drives Every Move.

01

Authentic Creativity

We don't chase trends. We create work rooted in real culture and real voices.

02

Driven by Purpose

Every campaign starts with intention. We help creators and brands break through the noise.

03

Built on Trust

Transparency and partnership come first. Great influence is built together.

04

Connected Through Culture

We don't just produce content. We build movements that resonate across communities.

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I

We don’t make content.
We make culture.

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II

Ideas start movements.
Creators carry them.

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III

This is Munk Media.
Where brands become movements.

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OUR PROCESS

The Munk
Method

Five phases. One movement.

Phase 01 — Signal Cultural signal analysis — audience research and trend mapping

Read the culture before you enter it.

We don't start with assumptions. We start with signals, what people care about, what they share, and what's starting to move culture.

  • Audience intelligence
  • Cultural signals
  • Trend mapping
  • Competitive landscape
Phase 02 — Strategy Strategic campaign architecture and narrative planning

Craft the narrative that earns attention.

Great campaigns don't start with content. They start with a story worth following. We shape the narrative, the channels, and the creators that will carry it.

  • Campaign architecture
  • Creator strategy
  • Channel mapping
  • Performance framework
Phase 03 — Casting Creator casting and brand-fit matching process

Match creators who embody the vision.

The right creator doesn't just promote a brand. They represent it. We identify voices that naturally align with the story and the audience behind it.

  • Creator-brand alignment
  • Audience overlap analysis
  • Content style fit
  • Partnership negotiation
Phase 04 — Production Editorial content production and creative direction

Build content that moves people.

Ideas become real here. Together with creators, we produce content that feels natural, cinematic, and built for how people actually consume media.

  • Creative direction
  • Creator-led production
  • Multi-format content
  • Rights & usage management
Phase 05 — Amplification Campaign amplification, performance analytics, and scaling

Scale what works. Cut what doesn't.

Launch is only the beginning. We track performance, optimise what resonates, and amplify the content that's gaining real traction.

  • Performance analytics
  • Paid amplification
  • Audience retargeting
  • Campaign optimisation
Metrics Background

The Numbers Don't Lie.

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The Mind Behind the Movement

FOUNDER & CREATIVE DIRECTOR
Matisse Unkel - Founder of Munk Media

Matisse Unkel

Matisse Unkel founded Munk Media with a simple belief: influence should be real. After working closely with creators and brands, he saw how most influencer marketing had become transactional, campaigns built for reach, not relevance. Matisse built Munk Media to change that. Today, the agency helps brands collaborate with creators in a way that feels natural, cultural, and built to move people, not just impressions.

“I didn’t start Munk Media to run campaigns. I started it to help brands become part of culture.”
THE PROOF
0 Creators in the network
0 Countries worldwide
0 Impressions generated
0 Creator retention rate
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Let's Talk.

Or shout. Or whisper. Whatever moves you.

Phone

+31 (06) 15548053

Location

Haarlem, The Netherlands

KVK

98097636